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Most industries have capitalized on the metaverse.
In some shape or form, we can see the large companies invest in the metaverse to solidify their brand presence along the incoming web3 wave.
The fast-food industry in America is no stranger to metaverse developments too. Brands like Wendy’s, Taco Bell, Chick-fil-a and many more have created their own interpretation of services in the metaverse.
1.Wendy’s: In collaboration with Meta, Wendy’s came out with the Wendyverse in April 2022.
In an effort to improve and expand interaction with existing and new Gen-Z customers, users can now explore Wendy’s digital creation with the Meta Quest 2 headset.
2.Taco Bell: The burrito fast food joint decided to go a little further with their conception of the Metaverse.
Usually known for its interaction with existing customers, Taco Bell held a wedding contest, where couples were able to hold their wedding in the restaurant with Taco bell swag and food and drink branding.
Couples were able to submit their entries in video form on TikTok, Instagram and Twitter.
3.Starbucks: The coffee-chain entered the metaverse late in September this year.
Starbucks created Starbucks Odyssey, a virtual world where members can buy and trade limited edition NFTs.
These NFTs unlock new rewards benefits.
Additionally, there are NFT digital badges, also called journey stamps, which users can earn by playing interactive games.
This article is sourced from the following article:
Restaurant brands that entered the metaverse in 2022 | Nation's Restaurant News (nrn.com)
